Though I have yet to visit Norway (or any of the Nordics, now that I think of it), I was thrilled to learn about a new attraction opening there that I know sustainability-conscious travelers will love.
The Whale, set to open in Andenes in June 2027, is the type of purpose-driven project that makes Norway a must-visit country for nature lovers and a leader in sustainable travel practices.
In addition to being an excellent destination for whale watching, The Whale will be an outstanding center for learning. The Whale’s exhibitions, designed by Ralph Appelbaum Associates, will focus on ocean ecosystems and their vital role in our planet’s future.
“It’s about creating an emotional and intellectual experience that will resonate long after your visit.”
Architecture That Works With Nature, Not Against It
Designed by the internationally acclaimed Danish architecture studio Dorte Mandrup, The Whale is set to rise from the Arctic landscape like a wave (or a whale’s tail?) emerging from the sea.
It’s designed to blend seamlessly with its surroundings—architecture that respects the environment rather than dominates it.
The Whale is a perfect example of Norway’s approach to sustainable travel. Instead of building something that fights the landscape, they’re creating something with incredible purpose to become part of it.
How Norway Gets Sustainable Travel Right
Norway has been leading the way in sustainable tourism for years. The country’s commitment to preserving its pristine landscapes while responsibly sharing them with visitors is evident.
From electric ferries and limited-capacity expedition cruises in the fjords to eco-friendly accommodations and locally-sourced cuisine, Norway makes it easy to travel with a lighter footprint.
Perfect for the Conscious Traveler
If you’re someone who wants to learn, connect, and contribute positively to the destinations you visit, then Norway should be on your travel radar (and beginning in June 2027, The Whale).
The Whale represents a massive investment in sustainable tourism that will benefit the local community and educate visitors about ocean conservation (in an unforgettable setting).
Norway continues to prove that luxury travel and environmental responsibility go hand in hand. The Whale is going to be an extraordinary addition to what’s already one of the world’s most sustainable destinations.
